A global staple, reinterpreted. The Havaianas x Patta collab brings together heritage, community, and culture — fronted by the legendary Edgar Davids.
Team
Director: Josh Cohen
DoP: Anna Smoronova
Music: The hogan
Post production: No.8
Offline: Marshall Street Editors
Service Production Company: Big Blue Thai
Production company: Wenneker Amsterdam
When this came to us, we knew we had something of value. With a brand like Patta, close to our hearts, Havaianas as THE brand for flip flops and Edgar Davids a legend who brought the Amsterdam football team to incredible heights in 1995, we had no choice but to go all out.
Focussing on production solutions, we immediately thought about Veracruz, Mexico. We lined up our production partner and scoped this project. Fun fact: On the shootday, a hurricane blasted through the streets of Veracruz. Thankfully, our locations were shielded from the wind and we were able to continue like nothing was going on. Big fat shout out to the entire team on the ground for over delivering on the expectations and continued loyalty throughout the years.
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