We often say: if there’s no budget, the work has to be impactful. Otherwise, you risk ending up with neither.
The Team
Director: Robin Ellis Lee
DoP: Wouter Verberkt
Choreographer: Romee van de Meent
Casting: The Movers
Offline: Leda Zhang
Grading: Floris Kester
VFX: Robin Ellis Lee
Part of our creative industry lies in the creation of music videos. For many of us, this is where our careers began, learning the craft, finding our rhythm, and bringing people together around a shared vision, without financial gain being the driving force.
Fong La, which loosely translates to “going crazy” in Chinese, tells a seductive and empowering story. A narrative driven by confidence, sensuality, and control - where Luci Rain embodies a character that feels untouchable, powerful, and fully aware of her presence. Her humming becomes a ritual of self-celebration, blurring the line between intimacy and performance, as if she’s commanding the stage.
Translating that energy into visuals required precision and trust. The journey was supported by cinematographer Wouter Verberkt and production by Cedric Otten and Michael Berge, a team aligned in tone, ambition, and instinct.
Next projects.
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