Shaving the obvious parts of your body is easy. The more private, less visible areas? That’s a different story.
The Team
Director: Ruby Cruden
DoP: Sam Vis
Post Production: Wenneker
Production: Wenneker
Those intimate zones require a different approach, and that’s exactly where the Philips OneBlade Intimate comes in.
Let’s be honest: there’s only so much you can show when advertising intimate areas. The challenge isn’t in showing more, but in saying just enough. For this campaign, we leaned into confidence, care, and comfort, wrapped in a playful tone that never crossed the line.
Together with Philips and Wenneker, underdog. created campaign films and how-to videos for both the European and US markets. A bold, colorful production with expressive sets, carefully cast talent, and a smooth collaboration across all parties - all brought to life in just two shoot days.
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