A very technical shoot that required a multi exploration phase throughout the pitch.
Director: Josh Cohen
DoP: Anna Smoronova
Music: The hogan
Post production: No.8
Offline: Marshall Street Editors
Service Production Company: Big Blue Thai
Production company: Wenneker Amsterdam
What we initially planned as a Virtual Production setup turned out to be impossible. A 360-degree spinning camera combined with a wide-angle lens (partly for technical reasons, partly because it just looks insanely good) demanded real locations and an absurd level of detailed set builds.
Wutan Prichavudhi, Managing Director and Production Designer at Big Blue Productions in Thailand, was the perfect person for the job. And Thailand, beyond its high-end production capabilities, gave us the beach scene we needed… which we of course shot on the most overcast, rainy day of our five-day shoot.
The treatment created by Josh Cohen became the backbone of the entire vision, leaving absolutely nothing to chance.
Alongside three versions of the film for EMEA, APAC, LATAM, and Pakistan, we delivered over 70 social assets. Rolled out globally.
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