Norbert Niederkofler’s cooking philosophy is rooted in deep respect for people, produce, and above all, the planet.
The Team
Director: Philip Phountain
DoP: Matic Oblak
Post Production: Monks
Service Production: SuperCine
The birth of his first son marked a turning point, sharpening the realization that real change is not optional, but necessary. In Norbert’s view, meaningful progress doesn’t come from quick fixes or easy answers, but from long-term commitment and responsibility.
That conviction became the foundation of this project. It gave us more than a brief, it gave us a direction. From there, we set out to create a journey that reflected the same values: conscious choices, thoughtful execution, and purpose beyond the final frame.
To stay true to that promise, we worked with local crews and chose the most sustainable ways of traveling available. Projects like this don’t just tell a story - they challenge us. They reaffirm our belief that production itself can be a force for change, and that impact doesn’t have to come at the planet’s expense.
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