We rely on electricity for just about everything, that much is obvious. But if there’s one thing more devastating than an empty cellphone, it’s an empty EV.
The Team
Director: Billy Pols
DoP: Stuart Graham
Post Production: Monks
Service Production: HUND
As electric vehicles continue to rise and charging stations along roads and highways lag behind, Wallbox saw an opportunity to step in. Together with Monks, we were asked to develop a campaign that would build brand awareness and position Wallbox as a natural part of everyday life.
Our approach was simple and relatable: show the many ways electricity already powers our daily routines, and how effortlessly we charge the devices we depend on. By drawing that parallel, charging an EV becomes less of a hurdle and more of a habit, just another seamless part of modern living.
The production itself was a packed two-day shoot, delivering far more than just a 30-second commercial. Alongside the hero film, we captured behind-the-scenes content, how-to videos, and an extensive photography set — all designed to support the campaign across multiple touchpoints.
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