We love automotive projects. They usually come with a heavy dose of technical complexity and “highly sophistimicated dowhacky’s”
(as Homer Simpson would say).
The Team
Director: Frank Jockin
DoP: Job Kraaijeveld
Offline & Online: The Merge
Grading: Bart Voorsluis
Music & Sound: Earforce
But what we love even more is automotive combined with lifestyle — where we get to bring technology and people together.
This was a one-day shoot that required a fair bit of puzzle-solving, simply because of the sheer number of features and benefits we wanted to showcase. On top of that, we managed to shoot the commercial on the only sunny day after three weeks of almost continuous rain.
Creatively, we pushed boundaries in terms of talent and wardrobe, stirring away from the more traditional approach seen in the past. All while staying true to the core message: a family-oriented car, paired with a more business-focused vehicle.
Next projects.
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